Customers these days want ecommerce sites to be available in their native language for easy online shopping. More than half of Internet users prefer not to visit ecommerce websites that are not in their native language. This makes it difficult for ecommerce companies to sell their products for a particular company i.e. India.
Ecommerce companies must accept that online store translation is an essential component if they plan to reach out to Indian customers.
Whether you sell your products on pan India level, or just in India; Hindi Telugu translation of your product descriptions is vital for your success. Whether you require a translating a single product description, or translating thousands of product descriptions or translating your entire range of products, you need excellent and professional Hindi Telugu ecommerce translation services. Not only do you need Hindi Telugu ocalisation of each product’s description, it should be just as persuasive as the original product.
But often, instead of hiring Hindi Telugu ecommerce translators, ecommerce companies try to cut corners and save translation expenses. They try to speed things up and get by using available online translation tools. While some us Google Translate, others use plugins available on ecommerce platforms like Shopify, WooCommerce, Magento etc.
If your ecommerce website has hundreds of catalogues and thousands of products, translating your online store in Hindi and Telugu can be quite overwhelming and exhausting. All those html codes and SEO keywords that need to translated and integrated into each product description can seem like a herculean task.
A few ecommerce companies in India like Snapdeal did try this. But, unfortunately it did not work out well for them. So much so, that they were trolled by Indian consumers on social media for this. The truth is that these plugins don’t make sense at all when they translate. They don’t even get simple sentences structures right. These translations will appear like ramblings of a mad man.
And if you are guilty of using online translation tools and translation plugins for your ecommerce websites, it is high time you make the switch. It is high time you bite the bullet and hire a Hindi Telugu professional translator for translating your ecommerce products; not only for product descriptions but Hindi Telugu translation aka localization of your entire ecommerce website.
While Google would not know or not notice, your human visitors WILL! Though translation tools like Google Translate are great for translating a word or two or little phrases, they cannot compete or be coherent like an actual human being. You see Hindi and Telugu languages have so many different nuances which can only be understood by a human, but not a machine.
What’s more Google will penalize you for using Google Translate for your ecommerce website or for your translating your product descriptions if your translations don’t make sense. Added to that, you will definitely get a higher bounce rate which in turn will affect your website traffic and thus affect your SEO work. That’s worse than the Google penalty. Isn’t it?
So, what can you do to avoid Google penalty, lessen your bounce rate and attract Indian consumers?
In truth, Hindi Telugu ecommerce translation is a simple and manageable process. You need Hindi Telugu product descriptions services that are not only coherent but read naturally too. You need to hire an expert Hindi Telugu ecommerce translator who is not only a “local” and a “native” but also understands the language nuances. They are the best bet since they’ll be aware of any local interpretation, regional and cultural sensitivities etc.
Below are 5 steps to translating product descriptions
Plan ahead. This can save you hours of work and money too.
Hire the right translator.
Localize your product descriptions including product titles, descriptions bullet points etc.
Focus on SEO like title tags, codes etc.
Keep updating your store. Translation is not a one-time project. You need to keep updating your ecommerce website when new products are added and existing ones are changed.